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Frequently Asked Qustions

Do your services replace those of my year-end tax accountant or existing CPA?

  • Absolutely not.  Sunburst looks to partner with your existing strategic advisory team members (i.e.: attorney, CPA firm) to ensure that quality financial data and processes are in place and ownership is engaged in more frequent dialogue regarding planning and performance analysis.  The goal is to create a financial mindset that is less reactionary and more forward-looking, using reliable information to guide planning conversations.   

 

How are your engagements priced?

  • Client engagement is based on a variety of factors, including the total scope of work and level of services provided, dedication of firm resources, frequency of involvement in an organization’s finances, complexity of the financial model, etc.  Sunburst will typically dedicate an initial period of time for discovery purposes, at no cost to the client, before shaping a proposed scope of work.  Each proposal is based on a case-by-case examination of client needs.   

Are your clients limited to a certain region or area?

  • Not at all.  Our clients are located in different parts of the US and we do not limit our work to a specific regional focus.  The evolution of technology has allowed Sunburst to deliver high-quality services via virtual platforms, with periodic travel scheduled for in-person review meetings.    

 

What industries do you work with?

  • Our firm works with businesses across a wide spectrum of segments, both product-based and service-based.  Sunburst also works with non-profit organizations in areas of strategic planning and regular financial review.  

Does Sunburst offer bookkeeping services?

  • Yes. While Sunburst is not primarily a bookkeeping firm, we realize the importance of consistent and accurate transaction recording.  Depending on a company’s in-house resources and existing financial team, Sunburst will provide primary bookkeeping services to any CFO Advisory clients in order to achieve reliable financial data.   

 

I have heard about businesses being valued and sold based on the use of multiples against different earnings streams – why enlist a third party for a full business valuation?

  • Many businesses are listed for sale at a price that is based upon a quick “rule of thumb” calculation.  However, in order to justify the agreed-upon sales price or market value of a business, a full business appraisal in compliance with the Uniform Standards of Professional Appraisal Practice (USPAP) framework is strongly recommended.  These reports are often required as part of formal buy/sell agreements, commercial lending underwriting, and other circumstances involving the distribution of personal & business assets. 

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